Privacy Policy for Stella AI Tool

1. Introduction

Demoskop AB ("we", "us", "our") is committed to protecting your privacy in the handling of your personal data. This privacy policy explains how we collect, use, share, and protect your personal data when you use our AI-driven analytics tool, Stella.

2. Data Controller

Demoskop AB (company registration number: 559203-8961) is the data controller for the processing of your personal data.

3. Personal Data We Process

We collect the following types of personal data:

• Contact information (e.g., name, email address, telephone number)
• Company information (e.g., company name, position)
• User data (e.g., login information, usage statistics)
• Data generated through the use of Stella (e.g., analysis results, reports)
• Feedback and support cases

4. How We Use Your Personal Data

We use your personal data to:

• Provide and maintain the Stella service according to our agreement
• Manage your account and provide support
• Provide technical support and respond to your inquiries
• Improve and develop Stella based on usage data
• Send important information about the service and updates
• Analyse usage patterns to optimise AI functionalities
• Send relevant offers about our services (unless you have opted out)

5. AI-Specific Data Processing

Stella uses AI technology to analyse data and generate insights. This involves:

• Automated processing of input data
• Pattern recognition and predictive analysis
• Generation of reports and recommendations

We ensure that AI functionalities do not make automated decisions that have legal consequences or similarly significant effects on you without human oversight.

6. Legal Basis for Processing

Our processing of your personal data is primarily based on:

• Fulfilment of our agreement with you
• Our legitimate interest in improving and developing our services
• Legal obligations (e.g., accounting requirements)

7. How We Share Your Personal Data

We do not share your personal data with third parties, except:

• With trusted service providers who assist us in providing Stella
• If required by law or to protect our rights

We never sell your personal data to third parties.

8. Data Storage and Security

We store your personal data as long as you are a customer with us and thereafter as long as necessary to fulfil our legal obligations or to handle any claims. We use industry-standard security measures to protect your data.

Security measures specific to Stella include:

• Encryption of data at rest and in transit
• Strict access control and authentication
• Regular security audits and penetration testing
• Continuous monitoring to detect and prevent security incidents

9. Your Rights

You have the right to:

• Access your personal data
• Request correction of inaccurate data
• Request information on how we process your data
• Data portability: obtain your data in a structured format
• Withdraw consent for marketing

Note that some rights may be limited as long as you have an active customer agreement with us, such as the right to erasure or to object to certain processing necessary for us to fulfil our contractual obligations.

10. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience of Stella. You can manage your cookie settings in your browser.

11. Responsible Use of AI

Stella is an agnostic AI tool that integrates various AI models. We strive to provide a powerful and flexible tool, but it is important to note:

• As a business customer, you are responsible for how you use Stella and the results generated.
• We encourage ethical and responsible use of AI in accordance with GDPR and relevant industry standards.
• It is your responsibility to ensure that the use of Stella within your organisation complies with applicable laws and regulations.

We provide documentation and support to help you understand Stella's features and limitations, but the ultimate responsibility for interpreting and using the results lies with you as the customer.

12. Data Protection by Design

We have implemented the principle of "data protection by design" in the development and operation of Stella. This means that we:

• Integrate data protection measures into Stella's architecture from the outset
• Apply the principle of data minimisation
• Conduct regular risk assessments and security audits

13. Changes to the Privacy Policy

We may update this privacy policy from time to time. In the event of significant changes, we will notify you via email or through a notice in Stella.

14. Contact Us

If you have questions about this privacy policy or wish to exercise your rights, please contact us at:

Email: info@demoskop.se

Address: Sveavägen 9, 111 57 Stockholm

Tel: +46 (0)8-506 455 00

15. Complaints

If you have complaints regarding our processing of your personal data, you have the right to lodge a complaint with the Swedish Authority for Privacy Protection.